This neon sign, which is pretty f-ing cool lookin', is for The Ranch country radio station that resides inside The Jett Building in downtown Fort Worth's ritzy tourist trap, Sundance Square.
I'm not a fan of modern day country (it's just rock 'n roll with a twang) but I am a fan of cool signs and this sign qualifies as cool.
From the dressed up cowboy roping the word "ranch" to the Texas state flag design below that to the rustic old fence that the word "ranch" is branded on.
All around cool and colorful.
If you enjoy country music check out The Ranch.