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This extremely cool neon sign represented a shoe store from many, many moons ago. Now this place is called the Red Goose Saloon. It's in Fort Worth's noted Sundance Square downtown entertainment district.
The owners of this bar, thankfully, chose to keep the classic sign and called their place the Red Goose Saloon because there used to be actual Red Goose shoes sold at this place.
On the Fort Worth Architecture website it says, "This is a wonderful example of early 20th century architecture in Fort Worth. The original interior is intact. For many years it was the home of Solomon's Juvenile Shoe Store. The Red Goose Saloon occupies both floors of the early Fort Worth retail structure (1903). This is a prime location for a restaurant/bar."
This mural is painted on a building in downtown Fort Worth's Sundance Square entertainment district.
Got this photo (click on it to see it full size so you can appreciate it's grandeur) of it after eating lunch at the Cajun restaurant Razzoo's.
Here's a paragraph about the mural from Michael Schuman
"The impressive and then a link for info on this really cool painting:trompe l'oeil ("fool the eye") mural, painted by Richard Haas, covers an outside wall of the Jett Building in Sundance Square downtown. It depicts two cowboys on horseback watching over a cattle roundup and it appears that the longhorns are charging right off the building."
www.fortworth.com/01visitors/0101westernher/010103fwhisto...
As long as I've been alive (since 1960) Joe Daiches Credit Jewelers has had a storefront in downtown Fort Worth, one block north of the Tarrant County Courthouse.
Also, for about the same amount of years the sons of the owner, Alvin and Larry, made these god-awful, clumsy 30-second commercials on local t.v. that were hilarious because they tried to be funny but the fun part of the spots were them, they're stiffness, comfortableness, etc. They were a couple of dorks who meant well but should've hired one of those loud car salesmen instead. At the 1:36 mark of this video you can watch one of their commercials. It's from the '70s.
Now, there's no telling how old its neon sign is but I found on a genealogy site the man who owned the company who produced it. You can see at the very bottom of the sign (click on the sign to see the full version of it) the words "Melton Neon." Well, from that genealogy site this is what it says about Mr. Melton, "Julian Chappell Melton was born on 6 Sep 1898 in Lima, Beaverhead Co., Montana. He died on 31 Aug 1984 in Fort Worth, Texas. He was buried in Mount Olivet Cemetery. Lived 86 years. Julian had golden hair and bright blue eyes and was very handsome. He was an fighter pilot ace in the first World War. After a plane crash he went to the hospital at Berrings Field, Texas. He recovered completely. He owned the Melton Neon Sign Company on East Lancaster in Fort Worth, Texas. He was also an artist."
Of course, the man's company no longer exists but, obviously, his firm did good work.