This extremely cool neon sign represented a shoe store from many, many moons ago. Now this place is called the Red Goose Saloon. It's in Fort Worth's noted Sundance Square downtown entertainment district.
The owners of this bar, thankfully, chose to keep the classic sign and called their place the Red Goose Saloon because there used to be actual Red Goose shoes sold at this place.
On the Fort Worth Architecture website it says, "This is a wonderful example of early 20th century architecture in Fort Worth. The original interior is intact. For many years it was the home of Solomon's Juvenile Shoe Store. The Red Goose Saloon occupies both floors of the early Fort Worth retail structure (1903). This is a prime location for a restaurant/bar."